Video Production

Video Production

It’s no secret that the use of video in content marketing is on the rise. A video is the most powerful & effective means to increase audience engagement. iNCO offers corporate, real estate, social media, aerial and promotional video productions.

Microsoft & LinkedIn launch live video streaming

Microsoft owns LinkedIn & is now getting involved in live video streaming. The service called LinkedIn Live will allow users to live stream their video content. It is believed that this service will be launched in the US in the next week, 18 months after LinkedIn started supporting videos.

The live service will focus on streaming; Q&As, events, conferences, earnings calls, awards ceremonies, product announcements & more. Microsoft is supporting LinkedIn Live by providing them with encoding technology to ensure the videos are streamed seamlessly. LinkedIn is also partnering with Wirecast, Switcher Studio, Wowza Media Systems, Socialive, and Brandlive to allow content creators access to various experienced broadcasting streaming services.

Pete Davies, the director of product management at LinkedIn recently stated in an interview with TechCrunch that, “Video is the fastest growing format on our platform right now, & the one most likely to get people talking,” However, LinkedIn hasn’t yet revealed when this new service will be made available to all 600 million LinkedIn users.

What do know is that LinkedIn will now be facing strong competition from Facebook, Twitter, YouTube & many other live video streaming services. This service however will not be the place to watch the latest video games or where you will see friends & colleagues live streaming their recent holiday trips. LinkedIn has always been about professional connections & LinkedIn Live is a clear attempt to corner that niche of the streaming video market.

Facebook is trying out a new way of organizing messages from business pages in Messenger.

Numerous Facebook users have said they have seen this feature on their pages as well.

However, it has been stated in Messenger Platform Developer Community that this is currently a test with no plans to develop at this time.Their message read;

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So, you’re not alone, if you’re not yet seeing this folder.This feature would be able to assist users & Facebook page admins with separating business messages from personal messages.With this feature Facebook users are more likely to use Messenger bots and stay engaged with them.It seems that this change has a lot of benefits for Facebook users and businesses. We will just have to wait and see if it ends up becoming a permanent feature.

Traditional VS Digital Marketing

Big or small, the best way to popularize your business is Digital Marketing. Digital marketing is a rare combination of negligible risk and greatest rewards.

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Newspapers, flyers, posters, television ads etc. indulge a huge amount of expenses. While advertising through the internet is a means which is easily affordable even for the Novice Businessmen.

????-??????: The process of printing flyers or posters is a time-consuming affair. Whereas, in Online Marketing, not only is the publicity happening faster, but also the results of the advertisement can be seen sooner.

???????? ????????: A television ad or a newspaper ad could never cover the entire population. Any form of traditional marketing limits itself within a few localities. While online advertisements are global and have no boundaries at all.

?????? ????????: Every post can be designed written to only show to a specific audience you would like to communicate with. Whereas, for traditional marketing, such as posters or newspapers, it becomes difficult to address a section of the audience

????? ??? ?????????? ?? ????????: To practice digital marketing, you don’t have to worry about the size of your business or the scale of employees working for you. Expansion does not always require many hands to work at advertising. The internet will just do your work.

?????????? ?????????: The best part of digital marketing is the effect and output of the marketing strategies can be accurately estimated when applied. This makes it easier for the business to judge its shortfalls and also evaluate the output.

??????????: In the process of what is printed is printed. With changing times and demands, the previously published content can never be rectified and changed. But for digital marketing, there is always an option to change what has previously been published.

????????’? ????? ??????? ?????. Connect with us…

Apple introduces the iphone xs

Another year, another set of brand spankin’ new iPhones. But this year, little has been left to the imagination as leaks have continued to spring up over the course of the past few months.

Today, however, the new iPhone becomes official. Apple has introduced a new models of the premium iPhone, the iPhone XS, which comes in three finishes, gold, silver and space grey.

So let’s take a look at the details.


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